マーケティング
The word “Marketing” itself is broad and it depends on individuals, companies, industries and contries.
However we define “Marketing” as making a system to sell and a plan to sell.
The purpose of marketing is to collect information and analyze it to then make strategies.
It is the activity to make concrete business plan by using the best way to analyze. (4P/3C/SWOT/AIDMA/AISAS/persona/customer journey)
Our marketing uses data as much as possible but we use our intuition and sense as well.
Especially online, as it is easier to collect the reaction of people than offline. Even the companies which don’t have enough budget and resource can make it. Therefore we will try to decrease the possibility of the failure and increase the possibility of success.
Social media marketing This is the activity to make the system to sell your merchandise and services using different social media networks |
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SEO This is the activity to make your webpage top on Google and Yahoo! |
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Advertisement mail We make the best message to each customer to match what they need. |
The purpose is to know if you can sell the merchandise well and what kind of challenges you have before you start selling your merchandise .
We also call it as test marketing.
You can get real reviews about your merchandise and you can make the steps for finding sales agents abroad smoother if you have already done test marketing.
By understanding the value of your merchandise and challenges, you will be able to answer “How to sell them” “How much they should be” and “Which agent you should work with”
Online(E-Commerce/Social Media) We operate test sales using E-Commerce and Social media. |
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Offline(Local store) We will ask our local partner’s store to test sales |
The purpose of promotion is to get the customer motivated to purchase goods.
We try to make the oppotunities to do that as many as possible using Web/Social media, influencer, local media and the other advertisements.
There are various ways to do that but we usually follow the steps below.
STEP.01
Market research segment
STEP.02
Targeting
STEP.03
Marketing
4P/Selection of your merchandises and sales area
STEP.04
Selection of the way of promotion and details
STEP.05
Selection of promotion tools. Preparation
STEP.06
Analyze the promotion
Web The purpose is to motivate customers to buy your merchandise and services online using paid adverticement on web site and Social media. |
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Influencer/KOL/KOC The purpose is to motivate customers to buy your merchandise and services online using Social media, Youtube and blogs. |
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Local media The purpose is to motivate customers to buy your merchandise and services using paper media and digital media in each countries. |
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Online attracting customer agent We offer support to attract customers which has elements of PR online. |