SERVICE マーケティング - （株）ダズ・インターナショナル

WHAT ISマーケティングとは

The word “Marketing” itself is broad and it depends on individuals, companies, industries and contries.
However we define “Marketing” as making a system to sell and a plan to sell.
The purpose of marketing is to collect information and analyze it to then make strategies.
It is the activity to make concrete business plan by using the best way to analyze. (4P/3C/SWOT/AIDMA/AISAS/persona/customer journey)
Our marketing uses data as much as possible but we use our intuition and sense as well.
Especially online, as it is easier to collect the reaction of people than offline. Even the companies which don’t have enough budget and resource can make it. Therefore we will try to decrease the possibility of the failure and increase the possibility of success.

WEB
MARKETINGウェブマーケティング

	Social media marketing This is the activity to make the system to sell your merchandise and services using different social media networks Social media is good for Business to Customer merchandise. The purpose is to sell efficiently by analyzing the best market and customers. It is very important for global expansion to decide which social media you would use. We will help you with suggestions and also support you as your opperation and advertisement agency
	SEO This is the activity to make your webpage top on Google and Yahoo! The purpose is to make your website appear on top when it was searched using specific keywords. It is essential with online marketing as the rule of website differ in each countries.
	Advertisement mail We make the best message to each customer to match what they need. We also analyze which customer has the highest prospectives. But not only sending mails but also giving them good impression of your company and making the customer a fan of your company. Also you can collect consumer’s reaction.

Social media marketing

This is the activity to make the system to sell your merchandise and services using different social media networks
Social media is good for Business to Customer merchandise. The purpose is to sell efficiently by analyzing the best market and customers.
It is very important for global expansion to decide which social media you would use. We will help you with suggestions and also support you as your opperation and advertisement agency

SEO

This is the activity to make your webpage top on Google and Yahoo!
The purpose is to make your website appear on top when it was searched using specific keywords.
It is essential with online marketing as the rule of website differ in each countries.

Advertisement mail

We make the best message to each customer to match what they need.
We also analyze which customer has the highest prospectives. But not only sending mails but also giving them good impression of your company and making the customer a fan of your company.
Also you can collect consumer’s reaction.

TEST
MARKETING海外テスト販売

The purpose is to know if you can sell the merchandise well and what kind of challenges you have before you start selling your merchandise .
We also call it as test marketing.
You can get real reviews about your merchandise and you can make the steps for finding sales agents abroad smoother if you have already done test marketing.
By understanding the value of your merchandise and challenges, you will be able to answer “How to sell them” “How much they should be” and “Which agent you should work with”

	Online(E-Commerce/Social Media) We operate test sales using E-Commerce and Social media. E-commerce is an online store and you need to promote to get customers. We usually offer promotion and support to lead the user to the online store at the same time. We also offer insight analytics for E-commerce and try to improve your E-commerce site.
	Offline(Local store) We will ask our local partner’s store to test sales

Online(E-Commerce/Social Media)

We operate test sales using E-Commerce and Social media.
E-commerce is an online store and you need to promote to get customers.
We usually offer promotion and support to lead the user to the online store at the same time.
We also offer insight analytics for E-commerce and try to improve your E-commerce site.

Offline(Local store)

We will ask our local partner’s store to test sales

PROMOTIONプロモーション

The purpose of promotion is to get the customer motivated to purchase goods.
We try to make the oppotunities to do that as many as possible using Web/Social media, influencer, local media and the other advertisements.
There are various ways to do that but we usually follow the steps below.

STEP.01

Market research segment

STEP.02

Targeting

STEP.03

Marketing

4P/Selection of your merchandises and sales area

STEP.04

Selection of the way of promotion and details

STEP.05

Selection of promotion tools. Preparation

STEP.06

Analyze the promotion

	Web The purpose is to motivate customers to buy your merchandise and services online using paid adverticement on web site and Social media. The way depends on your industry and target countries. We will search for the best way.
	Influencer/KOL/KOC The purpose is to motivate customers to buy your merchandise and services online using Social media, Youtube and blogs. The way depends on your industry and target countries. We will search for the best way.
	Local media The purpose is to motivate customers to buy your merchandise and services using paper media and digital media in each countries. The way depends on your industry and target countries. We will search for the best way.
	Online attracting customer agent We offer support to attract customers which has elements of PR online. We also support to make the essential assets for online operation (site,LP,Video).